Artificial intelligence (AI), speech recognition, virtual reality and augmented reality (VR / AR), and other innovations are evolving rapidly and are rapidly being incorporated into everyday life. As technology becomes smarter and more convenient, the way consumers interact with brands is changing. Consumers are increasingly expecting personalized services and constant conversations. And the days of brand loyalty have been replaced by convenience and a seamless, frictionless experience. As technology continues to transform the market, the once linear customer experience lifecycle has become a never-ending cycle of engagement. Here are four tactics retailers need to know and how to make them feasible in search.
1. Being there, convenient and ready Consumers value convenience and choose the easiest retail channel at the moment, including mobile, online, in-store, social, and even combinations. They expect on-demand transactions and responses 24 hours a day, 365 days a year. In the olden days, this meant huge staffing, which was exorbitantly expensive for all but photo color correction services large companies. advertisement Continue reading below Today, with the right technology investment, retailers can meet these demands at a much more reasonable cost. Take a chatbot as an example. Hopefully, these human-like bots can reflect the unique voice of your brand and minimize the need for large call centers in the following ways: Response to common queries. Triage and routing of more complex needs.
Help customers complete transactions. Retailers can integrate chatbots into websites, mobile apps, text messaging, and more. Are you looking for inspiration or are you still researching what you want to buy? eBay ShopBot assists with recommendations while displaying products available for sale on the marketplace. Looking for the perfect lipstick shade for your skin tone? Ask the Sephora chatbot . There are many product recommendations. I am hungry? Jump to Facebook Messenger to order Domino's Pizza . Are you going somewhere? Use voice to call a ride from Lyft or Uber . Visual search is another way retailers can get involved. advertisement Continue reading below Image recognition allows retailers to quickly find what shoppers are looking for.