Who won't remember who you are or what you have to offer them This is when you really realize how important memory is for the success of advertising , since your sales and stability depend on it. The higher the level of audience engagement phone database with your ads , the more effective your ads will be, and this all depends on recall in today's market. In this sense, your ads must have the necessary pragmatic load so that the individuals who consume them can process the elements that you project at a greater level of depth . Otherwise, your advertising will become secondary and superficial for them, which will make them forget about you.
The levels of persuasion are higher in those segments of your audience with the greatest ability to recover them mentally when talking about a need or solving a problem. The truth is that memory is associated with recognition and both configure the formula for the success of your ads , which is where the importance of mechanisms such as advertising memory lies. In addition, neuroscience, in conjunction with marketing , concludes that brands that create a memory stand out from the rest . This can be done through: Powerful messages that invite reflection. Ads linked to episodic memory, emotions and experiences.
Advertising related to physical memory, associated with memories that help to perform actions, emphasized in routine teachings. 12 Tips to create an effective promotional souvenir Here are some options to boost effective ad recall: Mobile phones have a greater visual and memory impact. In fact, statistics indicate that advertisements on phones tend to be more remembered 54% of the time. The more personal the contact with the user and the devices, the higher the memory ratio you will obtain. In addition, mobile saturation is much lower. Not having a website adapted to