Zhihu, a high-quality Q&A community on the Chinese Internet and an original content platform where creators gather, was officially launched in January 2011, with the brand mission of "letting people better share knowledge, experience and insights, and find their own answers". Zhihu is based on the Q&A business. After nearly ten years of development, it has become a comprehensive content platform, covering a series of products and services such as the "Q&A" community, the new membership service system "Salt Select Members", agency accounts, and hot lists. , and established a multi-media form including graphic, audio and video.
2.2 Product positioning
The two slogans recently updated by Zhihu: "If there is a problem, go to Zhihu" and "If there is a problem, there will be an answer". It can be seen that the current positioning of Zhihu tends to be more civilian and comprehensive, and it is deduced that country email list Zhihu wants to guide Users can ask the questions they want to ask or find answers to solve problems on Zhihu, which further increases the frequency of users using Zhihu.
In recent years, there have been more popular and entertaining problems in the recommendation pages of Zhihu’s homepage, and the quality of the content has declined compared with before. Zhihu provides paid areas such as paid consultation and salt selection columns to provide users with higher quality , deeper content and answers, to meet the needs of some users who need to learn and improve or get excellent answers.
3.1 Requirement Background
As can be seen from the above figure, nowadays, most of the ways people acquire knowledge come from browsing and searching on the Internet. In the rapidly developing information age, the production and dissemination are increasingly accelerated to bring rich supply to users to meet diverse needs. There are many problems such as information explosion, among which information flooding, information overload and information waste are the most obvious. The flooding and overloading of information causes the really valuable information to be overwhelmed by a large amount of useless information, and users have to spend a lot of time and energy to select the really valuable information.
This is also the new demand of users in the era of information explosion, and the demand for high-quality and high-value information increases. Zhihu was born in this context. In addition, with the continuous development of recreational software, more netizens use fragmented time to browse their mobile phones for entertainment or learn knowledge. In this environment, Zhihu has improved the entertainment of community Q&A and made the platform more life-like. Therefore, Zhihu is now also It can be considered to provide a community platform for netizens to entertain, and netizens can browse, like, comment or share other netizens' answers on Zhihu.